A logo redesign is more than just changing how your brand looks. It’s a strategic decision that reflects growth, vision, and the evolving identity of your business. In this article, we explore when a redesign makes sense, what the process involves, and how it can positively impact your market presence.
What Is a Logo Redesign?
A logo redesign refers to the process of updating, refining, or completely reimagining an existing logo. The goal is to make it more relevant, modern, and aligned with the brand’s current values and goals.
This can include simple tweaks—like color and typography—or a full overhaul to better match your audience, product positioning, or digital presence.
When Should You Consider a Logo Redesign?
You should consider a logo redesign when:
- Your brand strategy or target audience has changed
- Your current logo feels outdated or unprofessional
- The design isn’t scalable across different media
- You’re expanding nationally or internationally
- You’re repositioning your business or launching new offerings
Case Study: Sweet Burger and the Power of Bold Redesign
One of the most inspiring examples of a successful logo redesign is Sweet Burger, a dessert brand with deep roots and a bold vision.
The Background
Sweet Burger originated as a playful dessert twist from Damascus Sweets, a family-owned confectionery with over 70 years of heritage. The signature product—a kunafa filled burger bun with pistachio drizzle and Arabic ice cream—quickly went viral in Sweden.
As demand grew, the need for a cohesive, modern brand identity became clear.
The Challenge
The original logo no longer captured the innovation, energy, or emotional value behind the product. It lacked the visual impact needed for packaging, social media, and franchise expansion.
The Solution
Namespace Studio stepped in to lead a full logo redesign and brand transformation. The new logo combines tradition with a fresh, playful feel. With soft curves, a cheesy melt illustration, and warm dessert-inspired colors, the new identity reflects the product’s uniqueness and emotional appeal.
The design system was crafted to work across print, digital, packaging, and future franchise formats—setting Sweet Burger up for national growth.
👉 Learn more about the process at:
https://namespace-studio.com/services/
The Logo Redesign Process
1. Brand Audit and Research
Before changing the logo, a brand audit is essential. What is working? What feels outdated? What values should the new design communicate?
2. Strategy Development
A successful logo redesign starts with clear strategic goals: understanding the audience, defining the message, and building a story around the brand.
3. Design and Exploration
Designers create logo concepts that reflect the strategy. Typography, icons, colors, and styles are tested and refined collaboratively.
4. Rollout and Implementation
Once approved, the logo is applied consistently across all touchpoints—website, packaging, business cards, ads, social media, and signage.
Namespace Studio guides businesses through every stage of this process.
👉 Request a quote:
https://namespace-studio.com/request-a-quote/
Why a Logo Redesign Matters
- Strengthens brand identity
- Increases recognition and trust
- Boosts professionalism
- Supports marketing consistency
- Prepares your brand for future growth
See Sweet Burger’s transformation on Instagram:
instagram.com/sweetburgerse
Check out more projects by Namespace Studio:
instagram.com/namespacestudio_
FAQ: Common Questions About Logo Redesign
How much does a logo redesign cost?
It depends on complexity and scope. A professional studio like Namespace Studio offers tailored packages for startups, small businesses, and larger brands.
Do I need a full redesign or just a refresh?
Not all logos need a full overhaul. Sometimes a slight refresh is enough—modernizing type or simplifying shapes while keeping core identity elements intact.
Will I lose brand recognition?
If done well, no. A thoughtful redesign improves clarity and relevance while keeping recognizability. The key is evolving without losing your core.
How long does the redesign process take?
Anywhere from two to eight weeks depending on the feedback process and how many applications are involved.
Conclusion: Redesigning Your Logo Is a Strategic Investment
A logo redesign is a smart and often necessary step for brands that want to remain relevant and competitive. It’s not just about looks—it’s about clarity, emotion, and long-term growth.
Just like Sweet Burger, your brand can benefit from a fresh identity that captures who you are and where you’re going.
👉 Start your transformation with Namespace Studio:
https://namespace-studio.com